In the era of mass tourism, consumers hope to bring cultural and creative derivatives to relatives and friends with cultural specificity and story emotion. At present, there are many kinds of tourism products in the Forbidden City, but there are very few products that can really meet the needs of mass consumption. Under such an opportunity, the Forbidden City hopes to work with Rococo cultural and creative design team to innovate and develop cultural and creative IP symbols exclusive to the Forbidden City and cultural and creative derivatives in line with modern consumer aesthetics.

Through the previous field investigation and visit to the Forbidden City and the analysis of the portraits of tourists, the Rococo people sorted out the products of the Forbidden City, integrated and summarized the collections, and used the CBD maker model to pass 400 designers in the group. After 52 days, 17 themes and more than 800 products were developed and designed. The emperor's childhood series was born in this way.

Through in-depth exploration of the records and materials of royal life, we have created a series of cultural and creative derivatives of the emperor's childhood, creating museum cultural and creative toys for children and reviving ancient Chinese toys with modern technology. According to children of different ages, toys for different audiences have been developed, among which the representative ones are cloth tiger series, tumbler series, top series, diabolo series and other toy types covering many categories such as educational development, coordinated exercise, interactive sharing and so on.