Zhiyuan Xingfang packaging design case | to create Hong Kong-made Chinese patent medicine Pudilan anti-inflammatory oral liquid packaging.
Pudilan Xiaoyan Oral Liquid Chinese patent medicine packaging
Around the "Pudilan" natural
Herbal ingredients and the efficacy of "anti-inflammatory soothing" core
Create a "fresh healing system" visual system
Transfer of "natural extraction, gentle conservation" brand impression
Fit with modern people's pursuit of health, simplicity
Consumer Psychology of High Trust
Choose calm deep blue as the main color
with dark shading
Both fit the attributes of traditional Chinese medicine "mild conditioning"
And comes with high-end texture
In the short video of the e-commerce page
Can quickly distinguish from ordinary parity packaging
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both colors are good