Yanjin shop, an independent snack manufacturing enterprise focusing on the main food industry, is driving into the fast lane of modern young consumption with innovation as its engine. In the increasingly fierce competition in the stock, its transformation strategy is more focused on differentiation and brand vitality, exploring how to integrate "delicious" and "fun. After Pan Hu's design and upgrading of Yanjin's "egg emperor", how can Yanjin's "snack ceremony" conform to the current consumption trend of young people. This gift box design has been tested and optimized many times, with both aesthetic and practical functions, allowing it to "jump out" from the dazzling array of gift boxes ". In the order of ten o'clock, the meaning of carrying ten kinds of snacks is perfect, and the "throw" to which taste to eat. The flat geometric patterns embellish it, conveying the meaning of New Year's reunion and emotional connection in the interweaving of dots and lines, outlining the joy and vitality of the festival.

Choose cowhide corrugated paper, sunken corners are not only for environmental protection and pressure resistance, but also for every New Year scene. Snacks should be packed, and one's mind should be able to hold up the built-in portable handle. What is portable and beautiful is convenience, and what one can carry away is goodwill. Design is never just about shape, but the warmest link between people. The taste of Yanjin shop also wants to fall into the hearts of more consumers through this red.

Name of Work: Salt and Zin Shop Snack Ceremony
Brand Holding | Yanjin Shop Food Co., Ltd.
Original Design, Tiger Pan
Executive Design, Ye Jiafeng
Visual Presentation, Liu Zhenyu, Wang Qichang
Process design, Xie Zhangkun, Lu Miaorong
Project Management, Peng Lei
Media Relations | Xiang Lingli Xu Wenqing