From Functional Demonstration to Emotional Occupation: How to Connect Local Wisdom with Global Resonance?
In a battlefield like CES, where global tech giants gather, how to keep a Chinese brand from being overwhelmed and instead become the focus? It's not just about the product, it's about how to tell a story that the world can understand and is willing to follow through innovative design.
While traditional booths are one-way messaging, inDare builds a "world" for Tulas that invites users to enter and participate ". We completely broke the display logic by product classification, and instead created three immersive experience areas around the user's real life identity and core scene, combining the products into a complete "systematic scene solution".
In the context of "technological convergence", scenario-based empirical evidence makes the value of the product clear at a glance, greatly shortening the path of understanding and trust for international audiences. From the scene demonstration, scientific and technological interpretation to the third-order progressive of emotional resonance, we follow the narrative dynamic line of "demonstration-interpretation resonance-identity", and divide the layout design of the space into four logically coherent areas.
The left area simulates the outdoor scene to visually verify the core functions of "supporting, sucking and hanging" of the product, solve the basic trust problem, and deliver the product promise of "reliable in any complex environment;
Nakajima adopts a minimalist museum-style display, presenting products as scientific and technological artworks, upgrading from the tool dimension to the technical solution level, and establishing professional brand trust;
The right area is a natural city fusion, showing how the product portfolio supports a fluid and focused creative state. The back wall designs the emotional resonance area according to the CMF of the product, uses the emotional narrative of color and material matching, crosses functions and parameters, establishes the value connection based on aesthetics and emotion with the user, completes the user's identification with the brand identity, and allows the user to choose not only the product, but also the extension and expression of self-personality. Stimulate users' yearning for the lifestyle enabled by the product, and guide the audience to complete the complete mental journey from functional trust to brand recognition.
Through symbolic refinement, the iconic fulcrum ring design of brand products is transformed into a round ceiling device covering the whole hall and reaching up to 6m. It is not only a strong visual logo, but also a bright symbol that can be captured from a distance. It physically covers all areas below, symbolizing that the spirit of "fulcrum" of Touras is the cornerstone of all experiences and conveys the core brand promise of stability, reliability and empowerment.
When the basic technology is popularized, the key to the competition is how to transform the technology into a more realistic perception of the scene experience. Our design is the practice of this "scene curation" thinking: the audience changes from "bystander" to "user" and even "content co-creation", sharing experience spontaneously, realizing the deep implantation and secondary communication of brand value.
In the global spotlight of CES, inDare is designed at a strategic level to transform Touras' brand core into a complete experience that can be stepped on, touched and resonated. Build a deep narrative, shape the brand identity, and ultimately establish an irreplaceable emotional identity in the hearts of users.