Product background:

Nowadays, the problem of eye health has become a topic of common concern to people all over the world, and the reasonable wearing of contact lenses has attracted people's attention.

Appearance interaction:

At present, the types of contact lens cleaners on the market are too complicated, and the market just needs to add consumption upgrades. Customers hope to create an iterative product and attract users to buy brand peripheral products through textured design and excellent experience.

User Insights:

On the basis of customer demand, Rococo team through online research and competition data analysis.

Product Strategy:

While ensuring the difference of the scheme, choose the direction of perfection to deepen the scheme. Focus on optimizing the sense of experience to design products that meet user pain points and further enhance brand satisfaction.