Name of Work: Sesame Oil
Brand Holding: Shandong Luhua Group Co., Ltd.
Original Designer: Tiger Pan
Executive Designer: Chi Qian Qian Chi

In China in the 1980s, materials were poor and precious. People used to pack food with newspapers. This was the source of inspiration for our creation of this product. As a traditional specialty of China, the history of small sesame oil has been more than a thousand years. Luhua small sesame oil adheres to the traditional stone grinding techniques, and its output is smaller than ordinary sesame oil, but it is more fragrant.
We design the bottle shape of this product into a positive cylindrical shape, and design the bottle label into the form of a newspaper. The bottle shape rolled into a newspaper naturally reminds people of their childhood memories, and at the same time, we hope to convey the rarity of the product itself.
Graphic design also follows the consistent design principles, restoring the graphic design method of Chinese street brands, and passing the product or brand name to consumers in a simple and direct way as possible with high-quality brand credibility and product trust. In terms of details, the bottle label cannot be fully wrapped at 360 degrees in industrial production. We draw lessons from the shape of China's steelyard and design the scale on the back label, so that consumers can not only see the product allowance at any time, but also strengthen the high quality of the product.

Childhood was the oil, salt, soy sauce and vinegar tea in the grocery store when we were young. We helped our mother run through her legs. The memory stopped in the big jar, the spoon and the funnel. The man on tiptoe showed half his head at the counter and blinked and said, "Uncle, make a bottle of sesame oil".

The bottle shape made of newspaper rolls naturally evoking people's childhood memories, and at the same time, I hope to convey the traditional craftsmanship of the product itself.

Our packaging takes into account the details of industrial production, and the bottle label cannot be fully wrapped at 360 degrees. Therefore, we draw lessons from the shape of China's steelyard and design the scale on the back label, which not only allows consumers to see the product allowance at any time, but also implies the integrity of Lu Hua brand and reflects Lu Hua's love for consumers. steelyard was once the main measuring tool for commodity circulation.