Our purpose for this project was “To create an impressively crafted sake that represents Japan”. We chose the famous, ornamental Japanese koi fish as our motif. Called a living jewel, koi has beautiful red patterns on a white body, and it's attracting many fans worldwide. Our package expresses the beauty of koi, with red patterns directly printed on white bottle which resembles the shape of koi. By cutting the box in a koi silhouette, it visually emphasizes the image of koi. This vividly designed package will not only stand out in the store, but also be an art piece to decorate your home.

Country
Japan

Year
2017

Client
Imayotsukasa Sake Brewery Co. Ltd.

Affiliation
BULLET Inc.

Designer
Aya Codama