PI is based on the product as the carrier, and strictly maintains a unified image characteristics in the process of design, circulation, and use. It can also be said to be a common memory of creative symbolization; it is the emotional values of the enterprise core and the internal quality image of the product and the external The sensory image is coordinated and unified. IP is a common imagination with storyline, market-tested, and symbolic personality, emotion and values. Like twins, both are creating a clear value symbol. Both are based on their own unique personality traits to shape the overall value image and spread it to the audience. The two complement each other.

A high-quality PI or IP requires a sound three-view of the subject and a clear market-oriented setting; when actively shaping a PI or IP, it is necessary to understand the subjective and objective image of a subject and the cognition of different perspectives and levels from the inside to the outside, so as to build the overall value symbol that meets the subject's self-demands and market needs from the inside to the outside, that is, the common memory.
A set of scientifically applicable PI system, which has the identification characteristics of pertinence, uniqueness, uniqueness, and privacy, and the brand value of the subject is nested, bound and achieved with each other, creating a set of applicable The PIS is equivalent to clarifying its own identification characteristics, patents, and proprietary symbol characteristics in the intricate market and industry.

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