The CATli-nk was founded in 2017 by a group of engineers and designers who love cats and love life. It adheres to the concept of "making people comfortable and making cats convenient". At the beginning of its establishment, the CATli-nk was committed to designing and developing an AI voice intelligent cat litter box with automatic excrement shoveling and other functions.

Before CATli-nk found the product, we had entrusted a domestic design company to carry out the appearance and structure design, but the final result had many defects: high cost; Unable to open the mold; Lack of function, loss of core competitiveness, etc. Although many functions were originally designed, they still could not fall to the ground.

Product said: product power is not the accumulation of functions, but the test of understanding of users.
In the process of research and analysis, after more and more problems were found in the original design scheme, the product and Cat li-nk decided to give up the modification and optimization based on the original design scheme. On the basis of retaining the AI intelligence-related software and hardware scheme and UI interface developed by Cat li-nk in the original product, the product was redesigned based on comprehensive factors such as product function, user demands, process landing, appearance style, etc.

The whole project lasted nearly 8 months from the initial demand for "optimization and improvement" to the decision to "remanufacture" together, and then to help the CATli-nk to land the product. This product landed on the 11th of 2019 and became the 33rd product in the total list of popular good products in the whole Tao department and the 1st product in the pet industry.