The countdown to the expected date of delivery is a scene where every expectant mother will look forward to meeting her baby for the first time. They may be at a loss to welcome the first time in their lives, or they may be ready for another tense battle. As the most vulnerable and most cared for group, their demands are the key point of our design. In the past, when the maternity suits were sold, they usually only integrated the existing products. The design of the outer packaging did not have a unified organization and design concept, which caused the overall sensory confusion. Mothers-to-be can only use more comparisons and inquiries to try to make their choices closer to the right, causing too many decision-making interference. In the cotton era, as an advocate and practitioner of healthy pure cotton products, this time they are trying to make a little change for this category. For each product, we design an independent and abstract product icon, which emphasizes the appearance and functional characteristics of subdivided categories. At the same time, we also design LOGO and icon in different deductive forms to combine to highlight the brand feeling of the all-cotton era and the protection of mothers under different products, forming a visual communication and expression between the brand and the product, making the packaging more integrated and directly effective.

Award:
● iF Design Award 2022