Feng Pipi is a brand owned by Shandong Huangcha Feiyin Catering Management Co., Ltd. It is a national chain franchise organization mainly based on fresh fruit yogurt. Feng Pipi, a brand-new high-quality and healthy new tea brand set up by Mr. Dong Chuancang, insists on taking healthy yogurt products as the core, and takes brushed yogurt and thick-cut fried yogurt as the main products. It has aroused the popularity of young people around, expressing their love for Feng Pipi yogurt fruit fishing products and pointing out the direction for Feng Pipi yogurt beverage market exploration.

In 2022, Feng Pipi's team found Wanghuadang and wanted to design the brand as a whole, hoping to be younger and more interesting, and at the same time to manage the brand more systematically. According to Feng Pipi's environment, Wanghuadang team put forward a more practical goal: to change its brand status from Shandong's grassroots brand to the backbone.

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"Fox" has a keen sense of sight, smell and hearing. The founder of Feng Pipi and the entire team believe that the development of a brand also needs to have the same ability as a fox.

"Fox" as Feng Pipi brand logo, the specific image of the symbolization, not only to solve the audience cognition and memory, but also cleverly will Feng Pipi brand assets "fox moving insight" into it.