Partridge tea is a semi-fermented tea unique to Hainan, China. Its name comes from a legend: it is said that a woodcutter went up the mountain to cut wood and saw a dying partridge bird standing on a short tea tree, pecking at tea feebly; when he went down the mountain, the partridge bird on the tea tree recovered its vitality and creaked. The woodcutter remembered his wife who was sick due to the cold at home, so he picked some leaves from the short tea tree to boil water for his wife. A few days later, his wife recovered. Partridge tea can treat colds and physical weakness. Partridge tea logo is a font logo, its unique font comes from the Chinese font seal plus the slender outline of tea leaves, and it also shows the aroma shape when making tea. The design of ordinary packaging is inspired by the legend of partridge birds. With a plain white background, a partridge bird is hand-painted on a tree by line drawing. Direct and simple. The Zhejiang Valley tea product gift box shows the cultural connotation of the planting area. Its symbolic high-end packaging can represent the tea of Hainan area.
Country
China
Year
2019
Client
Zhe Gu Tea
Affiliation
SunDesign Brand&design(beijing)co.ltd
Designer
sunjian
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