1 of⃣Pre-planning: creative landing

• Product positioning: Clear animation objectives (e. g., showcase features, highlight selling points, or scenario-based marketing).
Script split mirror: disassemble the product usage scene into "text script → split mirror script" (mark the lens movement and duration).
• Art Design:
◦ Concept map: draw the product appearance, color matching and use scene atmosphere map.
◦ Dynamic preview: 3D dynamic split mirror is made with simple model to preview the lens connection effect.

2 of⃣Model Making: From Virtual to Real
• 3D Modeling:
◦ High-precision reduction: Build product models with Maya/3ds Max (industrial products need precise dimensions, consumer products can be moderately artistic).
◦ Detail optimization: add realistic details such as screw lines and material seams (refer to real photos).

• Material maps:
◦ Texture performance: adjustment of material parameters such as metallic luster and frosted plastic.
◦ Brand elements: LOGO and packaging patterns need high-definition lossless mapping.

3.⃣Animation design: let the product "live"
• Binding and controller: add bones and motion tracks for moving parts (such as mobile phone clamshell and robot arm joints).
• Key frame animation:
◦ Function demonstration: disassemble the operation process of the product (such as obstacle avoidance of sweeping robot → cleaning → recharging).
◦ Lens language: close-up highlights details (such as lipstick rotating paste), surround the whole picture.
• special effects blessing: add particle light effect (such as mobile phone screen light), fluid simulation (such as drink poured into the cup).

4.⃣Post-composition: texture upgrade
• Light rendering:
◦ Light distribution strategy: the main light source fill light contour light, highlighting the product three-dimensional sense.
◦ Render output: Layered export using the Arnold/Redshift renderer (for later color palette).

• Effect Synthesis:
◦ AE synthesis: superimposed text description, dynamic arrow label selling point.
Audio soundtrack: matching product tonality (technology with electronic sound, beauty with light BGM).