Project background: The best life is bright sunshine, fresh air and clean water. But I don't know when a cup of clean water will be farther and farther away from us. In China, the water quality situation is very complicated, especially in developed cities, where the water quality pollution is serious. However, the popularity of kitchen water purification equipment in Chinese families is very small. They hope to drink clean water and use it for cooking. They think that hot water is clean water, but the existing products cannot meet the demand. In addition, Chinese families have many demands for cooking. All kinds of household appliances will be placed in the kitchen space, resulting in very cramped space. In this case, how to meet the needs of the market and users.
Innovative value: Rococo team has created a product that meets the user's imagination. With simple and convenient operation and concise design, it can restore the original appearance of "water" for you. Xiaozhijing drinking machine appears in the user's family life with brand-new design and experience. Xiaozhijing drinking machine completed crowdfunding with $4050828 in Jingdong crowdfunding and raised $1000000 in 16 hours, create the fastest water purification products to break a million records; in 2016 won the red star award.
Product strategy: Rococo team, 55 science and technology company team and ELKAY team jointly build the "Xiao Zhi" on-stage intelligent drinking machine, re-delineate the target group together, redefine the water purification household products, optimize the experience of the water purifier, reduce its volume, which is nearly 1/4 smaller than the existing market on-stage water purifier and is more suitable for Chinese kitchens. Designed a new mode of operation, so that Xiao Zhi has a strong recognition and a new brand reputation!
Optimized experience: create original identification and memory points for Xiaozhijing drinking machine, and stand out from the existing water purifier products; The wood grain and pure white body of Xiaozhijing drinking machine bring users a more natural and simple experience and integrate the beauty and purity of life experience into the product.