Project background:

Jade Hongyan Red Ginseng Ejiao Cake is a biological beverage exclusive product produced by Jilin Zixin Pharmaceutical Co., Ltd. After years of research and development, Zixin Pharmaceutical adopts advanced processing technology at home and abroad, carefully modulated by experts, to produce products with unique export flavor, rich nutrition, and suitable for Chinese physique and eating habits.

User requirements:

How to provide mass consumers with consumer products with quality and nutrition, and make the audience pay continuous attention to the brand consumption power, has become the key to the brand design.

Market Research:

In the era of consumption upgrading, the public's demand for healthy life products has increased rapidly, and users' requirements for fine ingredients have gradually increased. As a pure handmade pastry, it is full of potential and growth in the marketing prospects. However, the market is full of different types, different grades, different regions, and different application fields.

Product Strategy:

Rococo front-end research starts from the characteristics of the population, divides the main female consumers according to the effects of donkey-hide gelatin on health preservation and beauty, and applies the elegant, intellectual and soft image of women to the design. Extracted the ancient soft image representative-lady figure as the main element of presentation, in line and color draft two forms as a double visual application of packaging.

Solution:

1. In the modification of the text, the font has been adjusted in combination with the overall elegant style. The main visual color is pink, and the consistency is shown on the packaging screen.

2. The opening method of the package is also innovative, using the form of a 2/3 flip to create a sense of surprise at the opening moment. The material of the tinplate box is selected to hold the product, reflecting the quality and high-end feeling.