When the slide opens, a wisp of Madagascar vanilla scent with elderflower scent comes to your face. This is not a trendy fragrance, but a piece of breathing chocolate. In the fantasy universe of THEOA, every cocoa bean hides an undeciphered inspiration code. THEOA is an international inspired chocolate brand. The creation team completed the overall brand building and product packaging design last year. The biggest highlight of the brand is the positioning of its Bean-To-Bar inspired chocolate brand. THEOA advocates selecting the world's top cocoa beans to create pure and rich inspired handmade chocolate products for users. We use three key strategies to help THEOA build an inspiration moat. Key strategy one/Global Fengtu Decoder: From the sour fragrance of Peruvian wild berries to the tail rhyme of Madagascar vanilla, every Bean-To-Bar chocolate is a poem written by Fengtu. We reconstruct the cocoa map with artistic design. Key strategy two/Narnia Visual Aesthetics: Inspired by The Chronicles of Narnia, we integrate the concept of parallel world aesthetics into the design, and form a brand art system with parallel time and space architecture, light and shadow, animals and plants and regional environment. Key strategy three/Cocoa Magic Box that explodes the street when opening a box: Generation Z social hard currency, with gift boxes as the carrier, creates a single-element art installation with super-strong category identification, paper membrane structure and remarkable style. Ingenious built-in single product, slide open, instantly open social topics. From the triple evolution of food to works of art, the creation is different, the design is used to reconstruct the cognitive boundary of chocolate, and the "edible contemporary art" is created by zwqy.lab, the original team of this case, the creation is different/the main design is Xiao Qiong LIDIN/visual presentation of small space/3D design Newson/operation management star boy/creation is different from original copyright©This work shall not be forwarded and shared on any other platform without the permission of this team.
This work was recommend by the official home page of behance