Aesthetics: This product looks like an alien, subverting the normal appearance of previous speakers. Storage and portability are its selling points. When in use, the cavity is expanded, which has a great gain effect on acoustics. The attached lamp effect makes it look cooler.
Crowd: 30-45 year-old outdoor hobby singer
Scene: courtyard barbecue party, outdoor picnic in RV
Pricing: medium and high-end, spending power between 150 and 350 yuan
Advantages over competing products
Selling Point 1: Easy to Carry, No Temporary Space
Selling Point 2: Cool Lights Create Atmosphere, Back Lights