With the growth of consumer demand and the support of national policies, China's new energy vehicle market has gradually become a global market vane. However, at present, most of the new energy charging station facilities are applied in the form of public model labeling, and there is no unified visual identification and brand memory point.

Rococo Consulting and Design is aimed at the market environment where domestic charging station facilities are still mainly meeting functional requirements. Based on its thinking on the needs of target user groups in specific scenarios, Rococo Consulting and Design has realized innovation and practice in the overall dynamic line and service format planning of charging stations, redefined the form of charging stations, constructed a scene closed loop rooted in functional design and brand genes, and created an unprecedented charging experience for users.