The newly launched Qingdao white beer cherry blossom taste has been upgraded on the basis of the original packaging system. Continuing the consistent visual language framework of the series, this design takes cartoon-style illustration as the core, presenting two young women dressed in oriental hanfu, cleverly combining classical aesthetics and contemporary expression. They are not only the figurative image of spring, but also convey the confident and independent attitude of modern women, making the whole product look unconventional and full of tension under the romantic cherry blossom theme.
As the third product after the classic taste and osmanthus taste, Sakura White Beer not only continues the hot sales trend of Qingdao White Beer series in the market, but also consolidates its undisputed sales leader position in China's white beer category. On the basis of the successful establishment of category benchmarks in the first two packaging designs, the challenge this time is: how to break through the aesthetic inertia of cherry blossom as a flower image under the existing framework, and give it new visual vitality from the cultural context.