The background of the whole case planning and design project of the small magic brand image & the Product Background environment is sluggish, the market is weak, and the low-price strategy blindly ignores the changes of users' demand for products. Xiao Mo saw the opportunity in this market. It knew that everyone wanted to have a better one, so it won the love of users by striving to build a brand with a high price ratio. And with the brand concept of "making products that move people's hearts and making a peaceful profit" and the brand goal of becoming "millet in tools", it pays attention to user experience, details, appearance and value, and provides products that exceed user expectations. 01/Brand Naming & Brand name "Little Magic": Be a Little Magic Not Imprisoned by the Status Quo! Just like the magic boy Nezha, he does not recognize the so-called fate, what should be so, what heaven does not recognize, he is Nezha, he is himself, he wants to live his own wonderful life. Although the appearance is rebellious, but the heart is hot and kind, so is the little demon. The concept of the small magic brand is to be a small and powerful tool, hence the name small magic, which conforms to the brand concept. The English name is based on Chinese and named XOMO. The concise and atmospheric internationalization conforms to modern aesthetics.

02/Logo design & Logo design
The magic LOGO takes English XOMO as the main body and two eye-like O's as the visual center. It is vivid and has strong vitality. The overall design is simple, fashionable and international. XOMO's Vision in the Whole Brand
In sleep, it is LOGO and super symbol that are continuously output on a series of materials, so that consumers can get familiar with the magic more quickly.

03/Brand slogan & Slogan
Small and magic, the idea of small and strong magic products is perfectly expressed. This is also the biggest demand of the field research and user feedback at the beginning of the establishment of the small magic. Starting from the users, the small magic puts forward a concise and powerful agreement.
The slogan of the brand name is helpful to establish links with consumers and is conducive to brand communication.

04/Product Design & Product design
Small, strong and high color value is the brand concept of Xiao Mo. Based on this, Mai Ting makes a breakthrough in product appearance and function to enhance user experience. Obviously, it is a successful factory with more than 30 years of production experience plus
The design of Maiding has gone through repeated tests and proofing, perfecting the details one by one, and finally landing perfectly.

05 / VI Visual Design & Visual design
In order to better spread, we must make good use of various paths and channels that consumers can come into contact with. The overall visual packaging of the brand is the most intuitive medium to deliver to consumers, such as posters, packaging and a series of materials,
They are all tools to stimulate consumers to buy. Xiao Mo abandons complex vision and repeatedly spreads super symbols at every point of contact with consumers, so as to firmly nail the brand into consumers' memory. So as to be better
The spread. In terms of design, it is simple, fashionable and international, which conforms to the positioning of Xiao Mo to make a brand of color-price ratio, and can attract the attention of more young consumers.