Strategy Update
After the enterprise develops to a certain scale, it needs to plan a new brand strategy for the enterprise brand, change the positioning of the enterprise, and update the enterprise brand image with the change of the overall strategy of the enterprise.


Design Trends
On the other hand, the current design trend has changed, and the brand image needs to be optimized and updated in time to meet the changes in market aesthetics and demand, so as to maintain the freshness and vitality of the brand.


Brand Positioning:
Corporate culture is an indispensable spiritual force in the development of enterprises. The mission, vision, goals and slogans of enterprises occupy a pivotal position in the process of growth. Therefore, establishing corporate culture is an important part of brand strategy.
Taking the development of the enterprise as the starting point and looking forward to the future of the industry, Rococo reorganized the brand positioning of the enterprise for Yu Feng after in-depth investigation and interview.


Logo design:
This optimization and upgrade retains the concept of "Y,F" and echoes the enterprise name through the extension of the first letter. The whole adapts to the current aesthetic, and the optimization of details makes the logo more concise, more recognizable and easy to spread.