This is a full-case project spanning more than 4 years. Customers hope that Octavia Design will create a comprehensive competitiveness from brand to product and achieve a strong break in the field of intelligent frequency conversion control pumps. After repeated polishing and precipitation, the final Ming Rui design not only helps customers to create industry explosions, but also helps them become the industry's dark horse.

Around the registered "PRODN" trademark and the core product differences of "intelligent frequency conversion control", the designer refined the brand keywords of "science and technology, intelligence and energy saving" after repeated deliberation, and carried out design extension to create a VIS exclusive to Routon.

Emerald, which is formed in rock formations that are often squeezed by stress, conveys tenacity, harmony and nature in color. Among the many colors, the designer finally chose Rowton Green, which is harmonized on the basis of emerald, as the main color of LOGO.

The font uses a concise line combination. The "O" in the English part is an abstract split of the rotating impeller.

PIS(Production Identity System), that is, product image recognition system, is the fastest, effective and flexible way to create a new brand. Octavia design started from the most widely popularized and most popular self-priming pumps and centrifugal pumps, and sorted out a complete product line for Cropton.

The 1:1:2 color matching ratio of black, gray and green causes strong visual difference and memory points of the pump, highlighting the unique character label of Routon.

Product stickers, warning signs, controller panels, etc. have also been specially designed.

Many details of the pump body are carefully polished, such as the punching design of the heat sink and the line matrix decoration of the pump body, which increase the dynamic and endurance of the shape and establish the tone for the continuation of family products.

According to the needs of brand development, Octavia Design iterated green products one after another in the later period and upgraded them to a high-end pump series with glacier white as the main color. With simpler appearance lines and more exquisite details, Octavia Design gave a second rebirth to the Rorton brand.

Since 2016, Octavia Design has developed and designed more than 20 intelligent pump products for Cropton, helping Cropton to become a dark horse with high attention in the field of water pumps.