Project Background: In the past two years, it has been common for stars to set up shops and do business. IP effect and fan economy have greatly increased brand awareness. ah ocean essence spray is such a star product.

user demand: ah is a brand founded by huang xiaoming. as a fashion brand endorsed by a pair of high-value star couples, ah wants to build a high-value and beautiful makeup model to establish its own loyal user base. Therefore, ah found LKK Rococo design team to design a product to realize a princess dream for its target users.

product strategy: starting from ah's original intention of creating a "princess dream" for every woman, rococo designers are different from conventional skin care products in design. the 12-profile crown molding and diamond cutting form add a finishing touch to the slender curved bottle body, making the overall shape integrated.

User insight: combine the scepter in the hands of the "princess" with the crown to create a Chinese elegant aesthetics. And the use of extraordinary process forging. After several months of repeated modulation into a unique electroplating powder bottle body and transparent diamond cut bottle cap, for the product has brought great design added value.