Generally speaking, the suitcase is used to store clothes. It has the characteristics of convenient carrying, small size and large space, which can facilitate people to travel. At the same time, the family box also has a decorative effect. With the improvement of people's living standards, more and more attention is paid to the appearance of suitcases. In this way, the industrial design of suitcases is very important. Let's share with you a magnesium alloy suitcase design that won the 2018 International CMF Design Award.

At present, aluminum-magnesium alloy luggage is the mainstream of the luggage market, and pure magnesium luggage is relatively rare. This is mainly due to the easy oxidation of magnesium in the air, which is difficult to be used in luggage production alone. Compared with aluminum-magnesium alloy bags, pure magnesium bags have lower cost, lighter weight and more durable. The key to the design and development of magnesium alloy suitcases lies in the technical difficulties of magnesium application in luggage manufacturing.

The design of this magnesium alloy suitcase is inspired by tulips after flowers in the world. After being abstracted as a box pattern, it creates a noble and elegant outline, opens the aromatic journey and creates a unique visual effect. And provide personalized customization, with different colors of the box, pull rod, frame, handle to create their own suitcase, show personality. Combined with high-strength magnesium alloy material, it has the characteristics of firmness and ultra-light, and the overall weight of the box is 3kg. The material has high strength, the surface is not easy to deform after impact, and the assembly is precise and durable through extraordinary process. The lining design adopts high-quality peach skin fabric, which is as delicate as tulips, unique interior function design, reasonable use of space, better protection of privacy and convenient use.

In addition, based on sufficient market research, industry status analysis and competition analysis, the designer deeply digs the brand culture story of the magnesium alloy suitcase, endows it with unique brand connotation, and regards the brand visual specification of fashion personality as the core of the corporate brand strategy. The hot red, which represents the respect of the heart and love of life, is the main color of the brand, and the brand image is unified and standardized through systematic brand VI design, from the enterprise logo, shop image, product display, advertising media publicity and other aspects to create a complete, unified and standardized high-end luggage brand image.

With the intensification of industry competition, in today's retail form, the problem of product homogeneity is becoming more and more serious. There are many problems such as lack of brands and large but not strong enterprises. How to make products stand out through industrial design innovation and convey a high degree of unity The sense of brand identity is the key to winning the competitive advantage of the future luggage market. In the design of magnesium alloy suitcases, based on unified family genes, designers innovate from multiple dimensions such as shape, color, material, and craftsmanship, integrate the current advanced smart door lock technology, and use a reasonable internal space structure, Improve the intelligence of the luggage and the safety and comfort of its use, and at the same time highlight the fashion and technology of the product, and convey the visual image of luxury, quality, technology, and international luggage.