At the beginning of the 2022 New Year, let's review some popular mass production designs created by aolab in the past 2021.
Creative collection is in the collection of things!

The lighter designed by aolab for ZIPPO won the Top10 sales volume in 2021 and won 80% + new GenZ users for the brand.

According to the market under different trends, aolab illustrators use ingenuity and brushstrokes to reach the inner world of GenZ consumers.

Two series of film and television posters were created for the Disney movie Jungle Cruise. The posters delicately depict the deadly creatures in the movie and the thrills of the levels.

The sandwich ice cream biscuits created for Helu Xue's Aiduo are based on the concept of "magic charm". Consumers can draw ice cream with lucky words such as "peach blossoms, koi possessed, promotion and salary increase" in the form of blind boxes. Social attributes and healing are full of feelings.

The panda IP character full of scientific and technological sense is extremely expressive and reflects the brand's continuous exploration of the future. IP can do a variety of sports, using different sports equipment. The bereavement panda in sports and its simple and cold appearance form a contrast. This image successfully helps brands to get closer to consumers and opens up multiple possibilities for future crossover with other brands.

As the world's first fully automatic lifting treadmill, we have designed a joint product with functional requirements (fully automatic voice folding), emotional requirements (unique to the beautiful state of household products) and commercial requirements (the possibility of combining with IP and the possibility of replacing backplanes) for Moby Sports x Gundam. The product won the 2021 IF Award, Shangge Commercial Works Award, and settled in Nio House.

Breaking the convention, giving Jolly a streamlined dynamic design, with an integrated and innovative shape, attracting a large number of young consumers.

The complete set of intelligent pot products designed for Yimowei won the China Good Design Excellence Award.

Cooperate with Fanji to create an intimate interaction space with GenZ consumers for Budweiser's brand UniBrew.

Together with Fanji, we designed the Jimbeam's flash activities in Huaihai TX and Changning Raffles, with an average flow of people reaching 1w per day.

objects (ao), a lifestyle brand assorted owned by aolab, frequently appears in several markets, attracting people's attention and attracting many fans who love artistic lifestyle.

Designed a limited edition furniture group for Nike creative community activities

aolab insists on practicing the statement of "not being defined, not being bound", recruiting talents widely, and has launched multi-dimensional and multi-form in-depth cooperation with brands, designers and artists. At the same time, we are committed to creating a platform for creative people to collide with inspiration.
This year we are most proud of planning 30 creative crowd activities. As a partner of ACCD and Nike, a national industrial design university, we plan many activities to help creative people meet and collide with each other.