Electric shavers are favored for their comfort, speed and excellent features such as waterproof design, multiple shaving modes and skin safety technology. With the continuous growth of China's economy and the improvement of social commercialization, the number of business trips and travel has increased, which has led to a gradual increase in the utilization rate and per capita ownership of electric shavers. At the same time, with the increasing pursuit of fashion by consumers, the replacement frequency of electric shavers has also increased accordingly.

In 2023, the white paper on Chinese men's appearance pointed out that the male beauty economy has entered an era of awakening. The ideal of male appearance is affected by the comprehensive influence of personal aesthetic and social environment. The difference of attitude and acceptance of appearance management makes the concept of male appearance become more and more diversified, which gives birth to more diversified needs.

Following the cooperation of Xiaoshi Hair Dryer in the 2022 iF Design Award, ShowSee Xiaoshi put forward the need to create a shaver for Z-generation male users in TOALL convex and concave design.

Market research and user analysis

Through market research, the convex and concave team found that the low-end products of the razor category are mainly shaped by simple column pulling, while the middle and high-end products are more concerned with the man-machine holding relationship, and there will be more curves and the application of fading surfaces, which will be more complicated visually. The new model of Xiaoshi needs to continue the design language of Xiaoshi razor while considering the comfort of holding, and integrate the power of science and technology into the beautiful and concise appearance.

According to the data collection of the Internet, as well as the actual experience and brainstorming of the team members, the convex and concave design team analyzed and sorted out the usage path of the automatic shaver, and drew the product usage path map and the pain point distribution table. Through the blessing of design and technology, it is not only necessary to convert the shock of the shaver into the function of massage and washing face, but also to increase the active cooling function of the knife net to relieve the redness and itching after shaving. The knife net has suction power, which can suck beard into the knife net and shave easily. It also adds flash charging and charging tips that can meet the needs of quickly completing a shaving. Users can feel the humanized care of the product during use.

Through the research on the target users and the design divergence of product stories and styles, the convex and concave design team drew a typical target user portrait for Xiaoshi's new razor products, and together with Xiaoshi team, selected the category with hard core attitude, and confirmed the final product style-highlighting the speed, strength and impact of shaving faster, and creating a hard core razor specially belonging to tough guys and fierce men.

Appearance modeling

ShowSee Xiaoshi's new F309 shaver takes diamond as its modeling concept, with neat and concise front lines, high-end diamond segmentation, better diamond bevel grip, and diamond Ryukyu mirror patent appearance created by vacuum electroplating process, shining with star-like beauty;
On the back, imported UV hand-felt paint is used, which is skin-friendly and delicate. It not only fits the palm with radian shape, but also helps to hold the upper part and the lower part. It also gives the body a waist-closing curve, which is extremely beautiful.

Experience Upgrade

Good design not only has a beautiful appearance, but also from the use of experience for the user to think about everything. Whether it is the process requirements of IPX7 grade 15 full-body washing or the clear LED digital screen display on the body, Xiaoshi F309 is particularly humanized among shaver products at the same price.

T-Touch muscle can sense floating technology, not only can touch the skin to drive immediately, put down the automatic shutdown, more secure in use; patented independent suspension floating head, making shaving an unprecedented moment of enjoyment.

ShowSee Xiaoshi always adheres to the product concept of "being good at the heart and simple in form", and practices the purpose of "seeing the big from the small, advocating a comfortable life and not making do with it". It is constantly exploring and optimizing the subdivided scenes of personal care life. Through a comprehensive combination of multiple categories such as washing and care, and the integration of fashion and technology, beauty becomes simple, free, casual and comfortable, also to create quality products belonging to the younger generation. TOALL convex and concave design will be accompanied by small suitable together, for the new era of users to bring more quality personal care experience.