I am very happy to cooperate with Aiduo again to design the 2023 adorable sandwich ice cream package and biscuit decoration. At the beginning, our brief designed 6 biscuit patterns around pets. What we initially thought was how to define these pets. We can start with the pets that consumers like better, because we consider the scene that consumers will take photos with ice cream in the later period. So I chose to include Samoyed, Fadou, Muppets and so on.

In order to design these cookie patterns, we paid attention to the unique characteristics of each pet and worked hard to capture their cuteness and personality in the design. Based on consumers' favorite pets, we adopt unified details such as movements, angles and the number of accessories to achieve visual unity and series. Through these designs, we hope that each cookie can represent a charming and unique pet image, causing consumers to resonate and love.

After designing the biscuit decoration, we began to design the outer packaging for it. We consider the importance of forming a series with the 2022 packaging we designed last year, and strive to make consumers recognize this as a new product of the same series at a glance. At the same time, we will be adorable pet theme into the packaging design, to further emphasize the characteristics of the product.

Thank you for giving us a lot of creative freedom and not changing our design direction. It's a lovely collaboration ~

Visual Guidance: Haidy
Packaging Design: Zhaoming
Biscuit design: Ashley Hu
Graphic Illustration Design: jyj