This packaging design works in the form of internal and external packaging. The inner packaging uses ceramic wine bottles to facilitate the storage of liquid products. The outer packaging uses color printed corrugated paper, which is suitable for transportation and protects the inner packaging. Geometric figures are used in the packaging visual design, only gold and black colors, and the visual effect is clear. "Yi Jin wine" is a tonic wine of traditional Chinese medicine. Due to its product characteristics of nourishing effect on men, black and gold are considered to highlight the strength and strength of men in packaging design. Triangular figures form the visual image of male fortitude. In the process of designing packaging, we analyzed the product's own characteristics, including traits, colors, consumer target groups and product prices. Taking into account the above factors, the packaging materials, processes, and forms are positioned, the design takes into account the customer population targeted by the product, the design color and graphics reflect the target of the product, and the packaging visual effects are carried out. Generalized processing, emphasizing the overall and straightforward visual experience, showing more valuable commercial characteristics. The difficulty of this design project is the relationship between graphics, color minimalist design and product characteristics. Most Chinese medicinal wines use more traditional graphics and rich colors. We have changed this traditional form and used the most direct and straightforward design expression.

Country
China

Year
2017

Client
Ningbo Haishuo Biotechnology Co.,Ltd

Affiliation
Zhejiang Fashion Institute of Technology

Designer
Dabin Yao, Ming Mao

[K design award]
[www.kdesignaward.com/]