Guyue Longshan is the largest yellow rice wine group in China. It started in 1664 and is a popular traditional yellow rice wine brand in China. It has many classic rice wine products, as well as the loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to younger consumers. Grasp the relationship between traditional brands and emerging markets to guide packaging design. -Packaging Plane: @ Robin Chen Binghong Modeling Rendering: Deng Ding-April 2022