LA Marathon Rebrand

The Los Angeles Marathon rebrand conveys the question of what makes Los Angeles, Los Angeles. Its rebrand emphasizes the identity of its iconic city, and what Los Angeles can offer. The slogan is “Feel the colors of Los Angeles." The runners are not only from California but runners from other states and countries get to feel the iconic city of Los Angeles by participating in the marathon. The new mark has 3 meanings: the letters LA, the marathon routes, and the thriving city represented by a Los Angeles building in its shadows. Its new brand identity embraces the colors of the city of Los Angeles from dawn till sunset. The Los Angeles Marathon rebrand conveys the question of what makes Los Angeles, Los Angeles. Its rebrand emphasizes the identity of its iconic city, and what Los Angeles can offer. The slogan is “Feel the colors of Los Angeles." The runners are not only from California but runners from other states and countries get to feel the iconic city of Los Angeles by participating in the marathon. The new mark has 3 meanings: the letters LA, the marathon routes, and the thriving city represented by a Los Angeles building in its shadows. Its new brand identity embraces the colors of the city of Los Angeles from dawn till sunset.