Founded in 1993, aigo is our famous national brand and the memory of childhood and adolescence after 90 s and 80 s. Accumulated a very solid brand strength.
In 2022, aigo will give the product direction of "making good things for the people" and try to expand new categories in the direction of "diversification.
In 2023, we were invited to design aigo's plug-in products. Looking at all of Patriot's product categories, the storage business has been ahead for many years, while other products such as expanding dock mobile power are slightly fatigued. We found that, in addition to storage, other product lines do not have much unique brand recognition, and the brand has not borrowed its strength. It is a pity in such a competitive market.
What is aigo's brand PI?
I think of an aigo F560 I bought many years ago. Aigo's previous digital camera ranked first among domestic brands. In addition to several international brands in Japan, the main cost-effective aigo camera also broke the monopoly of other brands. It is very courageous. So we want to try to use the camera and aigo standard smiley face element to apply to the product. And learn from the design techniques of Leica and Lenovo keyboard Little Red Riding Hood to highlight the brand's logo.
The consumer group targeted is the post-90s generation, so it is very important to make the products younger. We refer to Lofree, which has achieved great success in the younger market over the years, to moderately let the products show the visual feeling of "light and retro", to avoid a large number of electroplating greasy style popular in recent years, and only need a little decoration to reduce the cost. Functionally, the plug is equipped with 2500w rated power, three three-hole plugs, one A port, two fast charging C ports, and 70w wireless charging, which can be started by putting it on. Let the busy post-90s have a fast charging and easy charging experience. When used, the winding of the charging wire can also be improved.
Founded in 1993, aigo is a well-known national brand that holds nostalgic memories for those born in the 80s and 90s. It has accumulated a strong brand power over the years. In 2022, aigo introduced the product direction of "Creating Quality Goods for the People" and began to diversify its product categories.
In 2023, we were invited to design aigo's power strip products. Looking at all of aigo's product categories, its storage business has consistently led the market for many years, while other products like docking stations and power banks appear to be losing momentum. We noticed that aside from storage, other product lines lack distinct brand recognition, and the brand has not fully leveraged its strengths, which is a pity in such a competitive market.
So, what is aigo's brand PI? I recall purchasing an aigo F560 years ago. aigo's previous digital cameras ranked first among domestic brands and, apart from a few Japanese international brands, aigo's camera, known for its cost-effectiveness, broke the monopoly of other brands, demonstrating great courage. Therefore, we thought about incorporating camera elements and aigo's signature smiley face into the product design. We also drew inspiration from the design techniques used by Leica and Lenovo's Little Red Hat to highlight the brand logo.
The target consumer group is primarily those born in the 90s, so making the product youthful is crucial. We referenced the successful young market strategies of brands like Lofree and aimed for a "light retro" visual appeal, avoiding the excessive shiny styles popular in recent years, requiring only minimal decoration to reduce costs.
Functionally, the power strip will feature a rated power of 2500W, with three three-prong outlets, one Type A outlet, two fast-charging Type C ports, and 70W wireless charging capability-simply place a device on it to start charging wirelessly. This setup provides busy 90s consumers with a fast and convenient charging experience while helping to reduce cable tangling issues.