In Puxiang Network, we have seen too many amazing conceptual designs and many regrettable landing products.

Many new designers have a misunderstanding that industrial designers are "stylists" and just make products beautiful. But in fact, "dreaming" is only the first half of industrial design, and "creation" is the second half of the real test of skill.

Distance from "design drawing" to "shelf"

You designed a sci-fi handle, and as a result, the interior space can't fit the motor.
You designed an extreme seamless body, and as a result, the heat cannot pass the national standard.
These are the "armchair" designers often make mistakes.

The "Creation Logic" of Industrial Design in One Environment"

One environment industrial design is a case worth studying. They have been serving first-line brands such as Midea and Philips all the year round, but the team has chosen to take root in Shunde, Foshan, instead of Beishangguangshen.

The logic behind this is clear: the design needs to be closest to the "gunfire.

In Shunde, designers of industrial design can pick up the design drawings and go to the mold factory for verification at any time. In a rice cooker design project, the industrial design team found potential problems through structural simulation in the sketch stage and made timely adjustments.
Conclusion
Good-looking design is "talent", and design that can fall to the ground is "skill".