If "Wandering Earth" is a love letter written by Liu to Proxima Centauri, it gambles on the fate of all mankind and a "time and space smuggling" started in 2500 years ".

So far, the current 2.714 billion box office is our greatest tribute to the future of Chinese science fiction movies.

Let's ignore all kinds of "gossip" about the "flow earth" for the time being. The key is that tomorrow is Valentine's Day. It is necessary for us to shift our sight from the vast and sad cosmic starry sky to the reality in front of us: do you have friends of the opposite sex? In fact, Valentine's Day knows you better than seven aunts and eight aunts. Of course, waiting for Singles' Day should be regarded as a personal attack.

On the second day after the start of the new year, Valentine's Day in 2019 is not pure enough.

Wu Xiubo years ago and Zhai Tianlin years later, we don't understand the world of entertainment. Even if it weren't for the "wild flowers on the roadside" to tell you, we would hardly feel the temptation of Valentine's Day.

As you can feel, whether it is the Spring Festival or Valentine's Day this year, it is becoming more and more weak.

But in fact, it is not that Valentine's Day has become dull, and the flavor of the Spring Festival has not faded; just like consumers like the new and dislike the old, the adult world is becoming more and more unbearable to the same "sense of design", whether it is Apple or Spring Festival Gala.

Returning to today's theme, Valentine's Day has gradually lost too much "romance" in this excessively "bit-oriented" world, such as love letters, origami, hand-made, and red sleeves add fragrance; we have shortened the distance in time (instant messaging), In space, it is also capricious enough (aircraft high-speed rail), but now the feelings are mostly broken under the material "microscope; we began to chase stars, dramas, fans and even put ourselves in variety shows. We refined and purified our most beautiful, naive and exquisite fantasies about the world, and cast a pair of armor that" one person is also good ". Don't enter.

And this is the reason why there are countless singles and Valentine's Day is useless.

Naturally, there are other reasons for consumers' "neglect" of Valentine's Day, such as the "exhaustion of businesses and markets" for Valentine's Day ".

Specific to specific products, it is naturally the "lipstick economy" of "grandstanding" during Valentine's Day ".

(1)
Healing design
○

Valentine's Day is destined to be a day that longs to be loved and lacks love.

Therefore, it is undoubtedly the "most comfortable" choice to give a lovely, healing, and not too "strong" gift at this special time.

In October 2018, Japan developed a "headless cat"-Qoobo's healing robot; a "fake master" that only uses charging every day, does not need to shovel excrement, and does not need to feed food 」.

The shape of this master is made by simulating real cat hair. The round shape makes it look naive, feel real and warm, and its tail will change the frequency of swaying with the strength of your hand. The greater your strength, the faster the tail swings.

Of course, Qoobo is more realistic and perfect than a real and interesting life. But this kind of "companionship", which gives people warmth and does not add chaos, is it not the initial feeling of two people falling in love!

This is the best opportunity for you to walk into a stranger's heart.

②
Wen Chuang Design
○

If you have a good feeling for her and are not sure how she feels about you?

The healing design is a bit too childish. At this time, she was given a creative design, which is not too expensive, and has topic value and special significance.

Further, you can go further and talk to her through this gift.

Take a step back, even if you find that she has no feeling for you and quit, it is purely polite.

The advantage of cultural and creative design lies not in the product itself, but in the extension of product creativity. You send her lipstick and pajamas in the Forbidden City, which are the royal objects of "Empress"; you send her Dunhuang silk scarves, which is the name of "goddess.

Therefore, cultural and creative design is the "safest" choice and the "critical point" of a relationship ".

(3)
Sex design
○

But in case you have a good feeling for each other, just take the crucial step?

At this moment, it is not the best choice to blindly follow the rules. It is always necessary for someone to take the initiative to break the silence. Then why can't it be you?

At this time, it reflects the charm of interest design. It is an outbreak after silence, a confession, and even a hint.

In January, Swiss famous watch brand Ulysse Nardin cooperated with Italian famous erotic illustrator Milo Manara to release a series of ten different erotic watches. The series attracted a lot of attention when it made its debut at SIHH 2019, an international watch exhibition held in Geneva, Switzerland.

Compared with diamonds and roses are perishable, the design of interest opens a gap for the breakthrough of the intimate relationship between two people; its significance does not lie in the apparent emotion and color, but its greatest significance lies in soliciting: whether two people can form an interesting and rigid absolute relationship.

Therefore, sex design is a "boldest" choice.

④
Atmosphere design
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However, if two people are "above friends and lovers are not full", this kind of relationship is obviously not suitable for cultural creation and interest. Although the healing design is versatile, it really does not have much effect on promoting the relationship.

At this time, we might as well play something else, such as atmosphere design; substitute two people into a specific scene, do not force her answer, nor expect her resonance, we show our mind quietly under the "geographical location"; Not to promote the relationship, just to leave a special memory.

This group of sculptures first appeared at the Amsterdam Light Festival in 2018. It is called ''Absorbed by Light'', showing the important influence of smart phones on human life in modern society; the purpose of this sculpture is to criticize digital technology for people to focus on mobile phones. On the screen and away from the phenomenon of reality.

As an atmosphere design work with a little "performance art", its significance is more than just "posing" so superficial; when I am with you, I would like to put down my mobile phone; this is not a silent "confession".

The effect of atmosphere design is similar to that of cultural and creative design. They also make their own efforts and only wait for the other party to make a choice. The difference is that cultural and creative design sends out tangible products, while atmosphere design provides intangible experience. Relatively speaking, the latter is more obscure.

German illustrator Carolina works by Buzio
Of course, Valentine's Day designs are far more than the above four, such as the design of parents, the design of children for children, and the design of love my dog and black pet for pets. However, the main body of these designs is not the two sides, and the relationship between the two sides is almost clearly defined.

To some extent, everything or behavior that can improve or even change the relationship between two people can be regarded as "Valentine's Day design".

It's just that chocolate, roses and diamonds are too popular.

Valentine's Day only talks about how to give gifts, which is too tacky; we might as well take a long-term view and look at the ecological design around the special "small universe" of Valentine's Day: Valentine's Day is actually a kind of distance just right, and the scale is also limited. Within: the "best relationship" that is not so far and not too close ".

One step forward, it is full of imagination.

Take a step back, it's full of destructive power.

Therefore, many times Valentine's Day is actually a state of "chaos", which does not represent the beginning or the end.

On Valentine's Day, modern people's common impression of it is the process of giving gifts, which is to create a special ceremony.

However, modern people often ignore that Valentine's Day itself is the crystallization of "heart". They are used to focusing on tangible objects and formal rituals.

Of course, the biggest problem facing modern people in love is not gift disputes, not real estate signatures, not dozens of countless Valentine's Day a year, nor is it pervasive instant messaging 24 hours a day.

The biggest problem facing modern people is the questioning of love and the denial of marriage.

They enjoy the moderate romance of Valentine's Day, but they can't stand the red tape of Mother's Day; they enjoy the moderate development of a relationship, but they can't stand further progress; they deliberately tear apart love and marriage, they are more lenient than self-discipline and strict with others; And finally in exchange for more and more Valentine's Day.

But in fact, they are all wrong.

Valentine's Day is never the gap between love and marriage, nor is it an excuse for anyone to waste time in love, nor is it a reason for anyone to fear marriage.

The greatest significance of Valentine's Day is to provide a gap for ordinary life, a dock that can be fought and excited about.

Just like the meaning of the Spring Festival for a year, Valentine's Day is the inheritance and summary of an intimate relationship; it should be a dynamic process, not a certain established result.

The reason why we pay too much attention to the various "explicit designs" of Valentine's Day gifts, and ignore the most important emotional sublimation opportunity of Valentine's Day; it is only because the current over-commercialized society attempts to reconstruct everything with "money" and use "value" "To measure all living beings; therefore, most of us can only see the" bright and beautiful "on the appearance of Valentine's Day, but forget the" appearance and inside "of Valentine's".

Valentine's Day should not be limited to giving gifts. We need to design our own thoughts!

The oath day should not belong to the church, we need to face up to our honesty!