Zhiyuan Xingfang Packaging Design Case | Mechanical Brand Professional Physiotherapy Home Health Aesthetics Cervical Spine Physiotherapy Packaging

Bow's Sleep Bio-light Cervical Spine Physiotherapy
Packaging core positioning
Mechanical Font Size Professional Physiotherapy Home Health Care Aesthetics
Different from ordinary massage instrument net red fancy wind
It is also different from the cold and hard of traditional medical equipment.
Precisely cut cervical hyperplasia, neck and shoulder pain, myofascial tension, sleep disturbance
Aesthetic and Trust Needs of the Four Core Groups

The overall use of low saturation light white as the main color
Warm, clean, high-grade and durable
Bring your own medical grade clean feeling and home gentle feeling
Conform to the compliance tonality of medical device packaging
It is also suitable for many scenes such as family, office, gift giving, etc.
At the first glance, I felt "professional, reliable and suitable for home use"
Visually filter non-target customers
Only let customers with real needs stop

Packaging visual core
Is to create a unique "bow sleep" visual symbols
Packaging front art "bow" word
The core function of the fusion product "care for the cervical spine, soothe back, sleep and help sleep"
Directly associated with "cervical physiotherapy, improve sleep"
Form exclusive visual memory
Let the needs of customers never forget

Design a gradient dot halo around the core font
Transition from blue to soft powder
Layers surround to form the visual image of "phototherapy neck protection"
Will be invisible "biological light element" black technology
Transformed into an intuitive visual language