Zhiyuan Xingfang Packaging Design Case | Continuing the Brand Unified Visual System of Skin External Drug Packaging
Compound dexamethasone acetate gel packaging
The core objectives are based on the attributes of professional medicine.
Intuitive transmission of gel dosage form properties via visual symbols
Establish "fresh, easy to absorb" product awareness
At the same time continue the brand unified visual system
Balance compliance and differentiation
Geometric drop shape with gold stamping convex process
The geometric water drop is presented as the core visual symbol
Precise echo product "gel form" dosage form characteristics
Intuitive delivery, easy to use, fresh and easy to absorb
Not sticky, not white product advantage
At the same time through the line texture to strengthen the texture of the gel association
Visualize the characteristics of the dosage form
Blue-green gradient
The texture process of soothing color bronzing and convex striking
Both visual and tactile experiences
Deliver professional and reliable product image
Enhance user trust
Continuation of "Baijiahao" series packaging
Helps to enhance brand cohesion
Facilitate advertising and communication
Reduce consumer identification costs
On the premise of maintaining the overall sense of series
By changing colors and patterns
Create the difference between items
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That's what it means, huh
Pretty good