Project background: As a product with a low market share, this product is of great significance as the first product of the start-up company. Therefore, it is necessary to fully understand the user's habits and pay attention to the baby's water, milk powder, temperature and many other factors. Adaptability. At the same time, it is necessary to fully consider the brand and market differences of products.
Innovative value: The LA milk machine designed by the Rococo team made its first product launch at the Hangzhou Luoke conference and won the attention of major media. At the same time, crowdfunding is in the pre-online stage.
Product strategy: user research and top strategy that are imported from the initial product requirements and then generated. From 0 to 1, the design of the corporate brand image, while integrating the actual users and potential users of the product co-creation activities.
User insight: product design with user usage habits and home style. The planning and execution of crowdfunding marketing and the promotion of social marketing for the first time of products involve the planning and execution of 55-degree household media promotion activities.