Project | PROJECT
Jiang Mao Shan

Services | SERVICE
Brand vision/creative packaging/space atmosphere

Team | Team
Overall Manager / DOUBLE
Director Director/City

Brand Background | Brand background
Jiang Maoshan is an agricultural brand launched by the government of Jiang Shan to promote the development of agriculture.

Design concept | DESIGN CONCEPT
The design uses Hercules from the local mythology of Jison,
We wonder what Hercules looks like? Wearing a golden armor? Stepping on auspicious clouds? No one has seen it before...
I think he is an interesting match for modern times, with a strong identification of the god.
So he combined it with the green hills of Mount Jiang Mao with the abstract image of Hercules,
The brand vision of Jiang Maoshan was born.