Herbplantist is a skin care brand, the concept is "problem skin care master, one-on-one problem skin accurate solution." They are one-on-one personal tailor service methods, so the concept I put forward is exclusive customization: fire paint printing. In the early days, the fire lacquer seal was used by the royal family to seal personal letters. There was only one for a person, emphasizing the importance of customization. The fire lacquer seal and the brand were integrated through the whole package to form a unique visual language. The packaging is opened in turn like an envelope, and there is a letter from a private doctor, giving users a sense of surprise and exclusive experience.