[Design time] 2022.8.15
"Project name": small dinosaur K2 scooter | cute evolution
Project Background]
After the small dinosaur K1 scooter successfully out of the circle, we ushered in a new cooperation invitation-to develop another dinosaur scooter. We don't want to repeat the path of K1, but we just take this opportunity to promote the second little dinosaur project we are already preparing. K1 has become an explosion, but in our eyes, there is still a lot of room for improvement.

design challenge]
Although K1 is called "little dinosaur", it actually lacks some "dinosaur feeling" in appearance ". We hope that K2 will not only retain the childlike interest and function of the scooter, but also let the "dinosaur" go from the name to the reality, so that children can really "turn into little dinosaurs" in the slide ".

Design highlights]
We have done a lot of exploration around the evolution of IP roles, so that K2 in the details of a comprehensive upgrade:
Dinosaur Horn Breathing Light: Add a Little Cute Sense for Safety
Big Eyes with Replaceable Expression: Let Each Car Have Expression Package Attribute
Dinosaur spherical central control handle: a visual anchor that children can't put it down
A row of teeth into two tiger teeth: more recognizable little dinosaur smile
The most surprising thing is that the dinosaur helmet is added, and the child is "up and down as one" when sliding, immersive transformation!

market feedback]

K2 started at the exhibition with a complete dinosaur image, quickly attracting attention and becoming the focus of on-site traffic. But also because too popular, suffered a lot of plagiarism. Coupled with the high price, K2 failed to replicate K1's explosive sales results, which is a "sweet regret" for us ".

conclusion]
K2 is an evolutionary attempt at our concept of "little dinosaurs. Not to copy the explosions, but to make an imperfect good idea more complete and bolder. The results are not perfect, but the process, we are proud.