Brand Holding/China Resources Snow Beer (China) Co., Ltd.
Original Design/Pan Hu Creation Year/2019
Guiding Design/Yan Dong
Executive Design/Xia Jun
Awards/2019 Italy A Design Silver Award & 2019Graphis Silver Award
Snow Beer is currently the largest selling beer brand. We take the extremely simplified snowflake vector diagram as the super symbol of the product, which contains antlers, cedar, snow mountain and other elements to open up the romantic imagination of winter. The bottle body depicts the polar snow scene with pixelated graphics, leading us into the ice and snow world of Mars Green. Mars Green is the color of ice crystals in Lake Baikal. As the theme color of this beer, it enhances the fashion sense of the snowflake brand and gives it a cool visual infection. The waist design of the bottle body is different from ordinary beer bottles, making it more ergonomic and comfortable to hold.
This is a color value revolution,
MARRS GREEN, rule summer with the color of fashion!
Snowflake Mars Green is one of the single products of Snowflake Beer with the largest sales volume in the world. This product was designed by Pan Hu. The Mars Green series of works won the 2018 Italian A Design Award Silver Award and the 2019 Design Industry "Bible" Graphis Silver Award, and He Sui and Jing Boran served as the official spokespersons of this product.
Mosaic Graphics & Tetris
When cold beer meets hot summer
When the Hidden Beauty of the Adult World
The Fun Childhood of Meeting Classic Games
At the overlap of memory
Relive the good of the years
MARRS GREEN fonts use Tetris as the inspiration for the design, use childhood classic games to narrow the distance from contemporary 8090, and visualize the text through flat geometric graphics to create a sense of interest and nostalgia that can create empathy with young people.
In the design of the bottle type, we distinguish the waist design from ordinary beer bottles to make it more ergonomic. At the same time, we strengthen the curved beauty of the bottle body and make the holding feeling of the bottle more comfortable.
No one is more creative than nature.
Snowflakes are natural gifts.
We didn't design snowflakes.
It just restores the most authentic appearance of nature.
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I saw many people comment that the color of the real bottle should be greener. It should be that the blue bottle is filled with yellow wine, so it looks very green. The empty bottle is blue.
Dried this bottle of toilet water, and then brave the end of the world
As luck would have it, I came home on may day and found a box at home. the color of the bottle was darker than the picture above.
Just drink it
Directly is idol
I will always pay for Pan Hu's packaging, whether I drink or not
Ha, ha, ha, Jingdong's color difference is too big, isn't it
This color is amazing and special ~
The cover on the front page surprised me and the design was excellent.
If the two-dimensional code on the bottle cap is integrated with snowflakes, it will be more perfect. Ha, ha, ha, ha, ha, pixel integration obsessive-compulsive disorder
When will it go on sale and want to buy it?
I want to buy this packaged snowflake this summer!
Someone accompany you to drink snowflakes, no one accompany you to the end of the world!
Finally, I saw a high-level work on the list.
Very special pixel wind