HARRYKID--LOGO & VI BRAND DESIGN HARRYKID (Harry Children) is a brand of children's robots. In the initial face of the national policy of opening up two children, a large number of brands are aimed at children's market players. Jiajian hopes to visually highlight the brand tone and attract consumption. Therefore, we use concise and interesting expressions to convey the concept of "Harry children grow up happily. LOGO uses a lovely smiling face as the main body and conveys Harry's children's brand concept with the concept of happiness. The slightly raised hair also represents a kind of immature and lively. The overall graphic logo is combined with Harry's children's English name "harrykid", which makes letters appear in the graphic logo. The brand logo has uniqueness and specificity. Harry Children will become an indispensable part of the field of children's education, helping children's future with the concept of happy growth. In the extension of VI, we have carried out a series of deformation and expansion of LOGO to form a variety of graphics with different expressions to increase the interest and vitality of Harry's children's overall brand. At the same time, different industry attributes can also be expressed through the combination of different expressions.