This series of tea packaging is carefully built for Fu Yichang, which deeply integrates the unique temperament of the brand and the profound background of Chinese tea culture. Through the ingenious fusion of colors, it shows the unique charm of different tastes of tea. The design is inspired by the combination of traditional Chinese seal art and modern text arrangement aesthetics. Each tea brick carries a deep understanding and tribute to tea culture.

In terms of color, we carefully selected different but harmonious colors to match the corresponding tea leaves to reflect the diversity and hierarchy of tea leaves. The design is cleverly integrated into the traditional Chinese seal pattern, which is not only a tribute to the tea culture, but also symbolizes that each tea has been carefully selected and strictly controlled. At the same time, we pay attention to the choice of fonts and typesetting layout to ensure the clarity and beauty of information transmission, which not only highlights the theme, but also enhances the overall visual impact.

The series design of this tea packaging aims to convey the diversity and inclusiveness of tea culture through the harmonious coexistence of color and pattern. We believe that each tea has its own unique soul and story, and we have designed it to bring these stories to life. At the same time, we also hope that through this design, more people can feel the charm of tea culture, so that while tasting the fragrance of tea, they can also appreciate the profound heritage of Chinese traditional culture.


Project... Fu Yichang tea brand image optimization.

Customers | Fu Yichang

Team | Shaanxi Singularity Brand Planning Co., Ltd