Project background: LKK Rococo design team conducted in-depth research on the brand market at the beginning of the project, and extracted the strongest brand gene for the "ice machine mooran" brand. Subversion of the traditional concept of creating a "vending machine", innovative new sales scene.

User insight: shaping the real landing good goods, to achieve a virtuous circle. Through a good reputation to generate leverage, for the user endorsement, so as to create their own business value for customers to maximize.

Product strategy: LKK Rococo designer customized the exclusive strategy research scheme for ice machine and put forward the design scheme of "inverted trapezoid" to save the machine floor space. At the same time, through the design of combining interactive screen and window advertising, the problems of traditional cabinet light box advertising are not attractive and the income is not obvious.

Experience upgrade: the design of the user's use scene allows users to freely choose ingredients according to their own preferences and match more than 400 ice cream flavors. The breathing light design of the cup mouth "personified" the ice cream machine and enhanced the interaction between the cold machine and the user.

Solution:
1. In the logo design on the top of the ice cream machine, in order to enhance the recognition degree and emphasize the product attributes, the designer has increased the font processing, and added the "interesting" appearance design from the user's point of view, and turned a traditional box type ice cream machine into a scene-based and interesting ice cream "processing factory".

2, ice machine mo people clear product strategy greatly reduces the risk of products to the market, to achieve the explosive brand logic. LKK Rococo strategy team emphasizes "user thinking" and is not eager to define any product or blindly define any function. But from the real scene and the user's point of view, personally and attentively polished products. To provide users with the best product visual, modeling and interactive experience. Shape the real landing good goods, to achieve a virtuous circle. Through a good reputation to generate leverage, for the user endorsement, so as to create their own business value for customers to maximize.