1. The main body of the logo is composed of two characters-"bake" and "goods", which is a symbol of the compound characters. 2. "Fire" in the "bake" vividly shows a status of the burning raging flame. 3. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to confey.

Country
China

Year
2017

Designer
Lin Guosheng (Lin Guosheng), Hu Bin (Hu Bin)