The theme of this report is "Communication, Creation and Sharing". The cherishment of cultural "inheritance" is reflected in the long-standing corporate culture and the efforts to inherit cultural craftsmanship. Embrace "innovation", implement a flexible business model, use advanced technology to trace the source of genuine products, and provide customers with an excellent experience. It attaches great importance to "sharing", which reflects "sharing" from cultivating talents in the jewelry industry, promoting staff to work together, promoting business partner cooperation, and organizing "Do Good" community care activities 」. The design idea is derived from the 58th hexagram of the 64 hexagrams of the Book of Changes (Zhouyi) to show the theme of "Biography, Creation and Sharing" in this report. The 58th hexagram represents pleasure and unity, which echoes the group's theme of commemorating the 90th anniversary of the iconic brand "Chow Tai Fook", "Chuan, Chuang and Sharing. The first line of the cover pattern shows the ingenuity of brand promotion with outward arrows. The second line uses light bulbs as a metaphor for innovation, and the Group leads its peers with its classic brands. The third act "sharing" reflects that we are closely related to employees and stakeholders and establish common values.
City
Hong Kong
Year
2019
Client
Chow Tai Fook Jewellery Group
Affiliation
Urban Air Design Ltd
Designer
chris, Or Chi Bun Stanley
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