Most of the holiday gift boxes on the market, and many of the existence of extravagant phenomenon:
Laminated packaging materials, empty structures, expensive process stacks...
Behind the holiday gift is the premium cost of the package, the product is really suppressed.

Creation is different from X Yuexiu Group | Starting from the source of oriental culture, it conveys heavy festival gifts.

01 Return to Origin, Manufacturing Highlights
Zongzi originated in the memory of Qu Yuan, and the earliest ceremony was to wrap it into a bamboo tube and throw it into the river to commemorate it.
Return to the cultural origin, continue the bamboo tube shape, continue Qu Yuan's lofty temperament.
Product structure design: with bamboo tube as the prototype design, the gift box and portable backpack are combined into one in portable and portable form. The temperament is simple, convenient to carry, and has strong cultural relevance. After eating, it can be used for storage and daily carrying.
The more expensive the festival gift box, the more heart, we do the opposite: use simple corrugated paper to make paper tubes, reduce color printing, promote environmental protection, and reduce packaging layers and materials.
02 "rice dumplings" design, direct feelings
Starting from the source of Chinese culture, calligraphy is used to convey the design language of oriental culture. Handwritten brush calligraphy "out of rice dumplings" is the main identification: "taste out of rice dumplings, Yan value out of rice dumplings, talent out of rice dumplings, temperament out of rice dumplings" to convey the brand's heavy blessing and heart.
Large proportion of font recognition, continuity of text patterns, access to high-quality display effect
The side is supplemented by Jiaxing's iconic cultural landscape "Jiaxing Three Pagodas" for hot stamping, and the cylinder is continuously surrounded by gilded logo to create a sense of brand value.
03 color subtraction artistic conception left blank
A large number of artistic conception is left blank, embellished with natural bamboo leaf green (PANTONE 16-0439), and comfortable color proportion creates a sense of space and order.
"Creation Conclusion" is synchronized with the current development path of Chinese brands. It is the current product design in China. Under the background of global commercial competition, Chinese brands will only lose themselves in blindly chasing new things. If they do not make full efforts in cultural output, the products will always be competitive!!