Focusing on the quality choice of post-90s young people entering the workplace and the big-name replacement of small-town youth, through the reshaping of packaging tonality, the creation of exclusive black gold gift boxes provides the main consumers of the post-90s and post-95s with a purchase and use experience of consumption upgrading and meets the needs of the groups for emotional consumption. And integrate all the sense of ceremony into the process of unpacking experience, so that consumers can really feel the pleasure of leapfrog consumption. At the same time, the concept of product line is highlighted. According to the product use scene and unpacking scene, the product line is planned, and a series of family sense packaging picture elements are created in multiple scenes to help consumers better understand the product and related peripheral products. The product packaging in the same scene becomes the publicity atlas of other products, and finally the PI system is formed.