Project party: Anta
Award: New York Product Design Award 2025
Reporting Agency: One Point Design Consultation
Our service: award declaration | visual communication | booth construction | warehouse logistics
This swimsuit series is specially designed for Asian women. It combines fashion elements, innovative materials and slim design, and achieves a perfect balance between style, practicality and comfort. Inspired by marine culture, this swimsuit collection incorporates the essence of sailing into the overall shape, featuring chic nautical stripes, a fresh and bright color palette, and patterned ribbon decoration. These elements blend harmoniously to create a dynamic, unbridled, and passionate sports aesthetic. In addition to its simple style, the nautical stripe is a profound symbol of marine conservation and environmental awareness, highlighting the need for marine sustainability. This collection goes beyond design aesthetics; it also advocates for environmental stewardship through the use of recycled materials. This deliberate choice optimizes the use of resources and underlines the commitment to modern green development principles. The outer layer is made of environmentally friendly, soft and elastic polyamide fabric, which further enhances the sun protection factor and achieves UPF50 protection, providing long-lasting and effective protection against harmful ultraviolet rays. By combining the outer layer with the brand's innovative antibacterial mesh lining, this swimsuit series perfectly outlines the abdominal area, ensuring proper tightening effect without squeezing to shape a slim waist. Say goodbye to the discomfort of wearing for a long time. This method ensures a fit and comfortable fit of the body, seamlessly adapting to the wearer's movements. The front and back of the swimsuit are designed with a 0.618 golden ratio slim waist, which elegantly sets off the natural body curve of the dress, further enhancing the design level. As for the extra detail design, the logo is embroidered on the left breast, creating a charming three-dimensional effect. The ribbon uses exquisite patterns realized through a complex printing process to ensure durability and deformation resistance.
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Passing by without swimming.
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I like this look.
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