Congtai Wine Industry X Jia Ancient Literature Creativity | Play with the Year of the Rabbit to Create a New Zodiac IP Single Product
Customer Service: Congtai Wine Industry
Service Team: Jia Gu Wen Creativity
Service content: packaging design | box design | illustration design | liquor design | brand design

On the occasion of the New Year, Congtai Wine Industry will bring two zodiac products for the Year of the Rabbit-"Rabbit Leaps Forward" and "Yuanbao Rabbit". The twelve zodiac signs are representative folk cultural symbols.

In the New Year scene, Zodiac cultural and creative products are becoming an increment that cannot be ignored in the market. Zodiac IP brings continuous inspiration to the design, which is conducive to shaping brand culture and enhancing market competitiveness. "Design power is product power" is an important link to open up the brand to expand the incremental market.

Cultural empowerment shows the value of zodiac IP items.



In the national tide era, creative design is radiating greater appeal. In the culture of the 12 zodiac signs, rabbits are regarded as auspicious beasts and often appear in myths, symbolizing wit, agility, quiet and beauty, with many beautiful meanings such as longevity and auspiciousness.

Adopting the exclusive color of the zodiac rabbit-twilight, it has an orange lively atmosphere and a warm and romantic meaning. The totem of the Year of the Rabbit is lifelike, and the LOGO roasting process of Congtai wine is embedded in the body, which is dignified and elegant as a whole, showing the classical aesthetic concept.

Gift box packaging uses illustration art to interpret liquor aesthetics. Yutu jumped down in the sky above Congtai Winery, attracted by the smell of wine, and landed on the silver ingot, with quick and agile movements. It means that the future is bright and the career is successful.

The inherent noble character and domineering of Congtai wine, which originated from Handan, have achieved the splendid culture of Congtai wine and the high-end value of Zodiac wine.

The bottle is inspired to design around the silver ingot. The combination of ingot and jade rabbit vividly presents the innocent, lively, free and active image of rabbit, expressing the beautiful meaning of good luck and abundant financial resources.

The outer box is presented with a transparent acrylic cover, which well displays the image of the jade rabbit. The pattern at the bottom combines various elements of "gourd pattern", "twinting pattern" and "ruyi pattern", highlighting the value and cultural expression of the product.