Chinese patent medicine packaging highlighting the cultural characteristics of Yunnan Baiyao brand | Zhiyuan Xingfang packaging design

Yunnan Baiyao Shenling Jianpi Wei Granules Chinese patent medicine
Taking Traditional Chinese Medicine Culture as the Core
Create Chinese patent medicine packaging with high-end texture and safety trust
Strengthen the product cognition of "genuine medicinal materials and mild conditioning"
Support flagship positioning, help terminal transformation

Warm yellow as the main background color
Pass warm, affinity of the visual experience
Fit the mild tonality of gastrointestinal conditioning drugs
with orange side
Strengthening the Cultural Atmosphere of Traditional Chinese Medicine
At the same time improve shelf identification
Radix ginseng, poria cocos and other line drawing medicinal material pattern
Intuitive display of product raw materials
Let consumers perceive the natural attributes of the product
Enhance the awareness of "safe and secure, no side effects"

Clear efficacy and specification labeling
Intuitive presentation of raw materials
Let consumers quickly understand the product advantages
Facilitate purchase decisions
Selection of silver cardboard, with metal texture
Improve the overall grade and texture of packaging
Provide material support for flagship positioning
Simultaneous adaptation of multiple processes